The whole vibe of the store is very Bruce Brown meets Beautiful Losers, very individualistically creative, but yet classic. The whole idea of the store is mixing oil & water. Bruce Brown made two films, “The Endless summer” and “On Any Sunday”, mix those two together and you’ve got Deus Ex Machina. If you’re into surf culture, you need to check this store out.
There board selection is amazing and with shapers like Tyler Warren, Chris Garret, and Thomas Bexon shaping boards for Deus, these dudes won’t disappoint.
Also, if you want to get a motorbike and see it be made in front of you, this is the place to do it. The back of the store is where bikes are built and customized! Michael “Woolie” Woolaway is the man behind the motors; he will be heading the motorcycle side of the Venice store.
-will also feature a Café, with stylish baristas and area to hangout and socialize.
This new dig is all and the love of surfing and bikes and they welcome anyone who’s passionate about it too. Whether you need a new sled, some new threads, or an ultra stylish one of a kind bike, make you’re way down to Deus Ex Machina, you’ll be happy you did.