Tuesday, February 21, 2012

motorbikes & surf boards?

The Steeze on the street by Daniella Soltero of ALPHA VENICE

There’s been talk about the new shop that sells motorcycles and surfboards in Venice after this weekend’s opening party at Deus Ex Machina. To the average shopper that sounds crazy, nobody does that, but Deus Ex Machina thinks it the way it should be. The Australian brand just hit the streets of Venice, with a new shop right on the corner of Lincoln and Venice. It will be open for business starting this weekend and the team at Deus couldn’t be any more stoked about it.

The whole vibe of the store is very Bruce Brown meets Beautiful Losers, very individualistically creative, but yet classic. The whole idea of the store is mixing oil & water. Bruce Brown made two films, “The Endless summer” and “On Any Sunday”, mix those two together and you’ve got Deus Ex Machina. If you’re into surf culture, you need to check this store out.

There board selection is amazing and with shapers like Tyler Warren, Chris Garret, and Thomas Bexon shaping boards for Deus, these dudes won’t disappoint.

Also, if you want to get a motorbike and see it be made in front of you, this is the place to do it. The back of the store is where bikes are built and customized! Michael “Woolie” Woolaway is the man behind the motors; he will be heading the motorcycle side of the Venice store.

-will also feature a Café, with stylish baristas and area to hangout and socialize.

This new dig is all and the love of surfing and bikes and they welcome anyone who’s passionate about it too. Whether you need a new sled, some new threads, or an ultra stylish one of a kind bike, make you’re way down to Deus Ex Machina, you’ll be happy you did.


Make sure to check them out on Facebook!

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