Friday, May 1, 2015


VENICE, CA is a very colorful place.
Not just the graffiti, but the people, the activities & the overall energy.
You cannot beat the weather, but sometimes the craziness can be a lot to handle.

When I started building my brand on the East Coast, I wasn't sure if I was going to look back.
Owning a business & living on Market Street in the heart of the VENICE BEACH had its perks but mostly the tourism had taken its toll on me.

I took my pup on a trip to NJ for 3 weeks.
We spent all of our time up in the woods, with the deer, bear & turkey.
A slightly different lifestyle than Southern California.
When the time came to come back to LA, 
I really didn't want to leave the quiet & calm nest I have build on the East Coast. 

The day we touched down after that 5 1/2 hour plane ride, 
I got that feeling, 
The feeling you can only get in California.
And then it hit me.

I am a beach baby, a freckle faced, sand in between my toes, 
There is more mayhem than most other beach cities, 
but hell, that makes it exciting!

We really do have the best of both worlds.  
The beach with access to a big city.
There are so many different types of people with ranging passions 
& a dedication to building something new. 
Always looking for the next best thing.
Yes, that can be exhausting,
 but it is innovative and inspiring at the same time.

As I reflect back on my experience thus far, 
I could not change a thing.
There have been many things 
that I have been through that weren't pleasant.
Of the most important things that I have learned 
over 12 years of Southern California living,
is that you cannot plan for your life.
Things come and go, 
and there are surprises around every corner.

You have to be in the right place at the right time...
for the right lesson to find you.
I am thankful for VENICE to have taught me all of the colorful lessons to date.

Sometimes you need to take a step back to appreciate all that is in front of you.
Venice is my home.  I can safely say, no matter where life takes me I will always come back for more.

Tuesday, April 21, 2015


The only person you have to prove ANYTHING to is YOURSELF.
And YOU are the most important person.

Set goals for yourself.
Hold yourself accountable.

1. Strap em down
2. Lace em up

Monday, April 6, 2015

How do you show for the gym/yourself?

Do your workouts reflect your life?

Do you easily throw in the towel?
Are you known to push yourself to set new limits?
When you say you are going to achieve your goals in the gym do you?
How may times have you said "I am going to start on Monday"?

Decide now!
The energy we surround ourselves with is the energy that is available in other aspects of our lives.
Choose integrity.
If you say something, mean it.
If you have the desire to do something, find a way.
The only person you have to prove it to is yourself.
Don't break your promises, because if you can't show up for you, who will?

Monday, March 16, 2015

why so serious

In 2011 the NIKE MAKE YOURSELF campaign ran.
Girls would come in to take class at ALPHA VENICE
& would fill out a questionnaire.
On the piece of paper it would say:

My answer was STRONG

There are so many things we don't know that we don't know.
I am so thankful for my dedication and my drive.
Since then, I have made myself strong.
From life's ups and downs,
I have hung in there and kept on trucking.

It is true, if you say things enough to yourself, they come true.
So let's set the intention and get after it!

MAKE YOURSELF_______________.


Saturday, March 14, 2015

MOBILITY - opposition

We are creatures of habit.
Our physical activity tends to be consistent.
The problem with repetitive movement is the Reciprocal Inhibition.
For everything that you are overusing there are things that you are underusing.

Open up your chest
Work on the ROM in your lats.

Arm Circles Back
Sun Salutations
Runners Lunge with Rotational Reach

Most importantly....change things up!

Friday, March 13, 2015

NEW Yummy Venture

ALPHA SPORT is making things to go.......
All in one ALPHA SWEETS ingredients, just add water breakfast AND MORE!!!!
This will be rolled out at the ALPHA ORGANICS CAFE opening the end of April in NJ.
I am taking suggestions for what you hope to TASTE!

Wednesday, March 11, 2015


We are in charge of our own happiness.
No one can give it,
or take it away.

What makes you SOAR?
Each one of us finds our own piece of heaven on earth.
That feeling that you get as though you are lifting off the ground.
For me, it is CREATING.
When my brain is working and bringing ideas to life.
The concept that we can change our path in a spilt second makes me feel ALIVE.

How do you hold onto that feeling?
How do we lengthen those moments?

Look for the beauty in the in between moments.
If the everyday things, the common things, that we take for granted
become special, become things worth noticing,
imagine how much higher the joys will be.
There can be less time/space between the incredible moments of gratitude.

Jump at the opportunity for optimism.
 Do you choose cloudiness or clarity?
My head may be in the clouds, but I want my intentions to be CRYSTAL CLEAR.